President’s Choice Black Label Truffle Aioli

President’s Choice sent me this amazing box of foodie products from their new Black Label line. Lucky me! They have sourced foods from all over the world so we can go on an epicurean adventure without leaving our kitchens.

I decided to put through the Truffle Aioli (which does not appear to be on the Black Label site) through my test kitchen first. According to the press release it is an “exceptional Provencal-style aioli made with olive oil, egg yolk, garlic and black truffle oil”.

Which is all technically true except that the first ingredient is canola oil, followed by water and then extra virgin oil. The egg yolks are frozen which probably makes it a little safer to use and there is not just black truffle oil in there, there is also black truffle salt. I think they boosted the earthy flavour by adding porcini mushroom powder.

I had no experience with truffles, so I had nothing to compare it to. I decided to put it on everything I could and see if I liked it. I found it too subtle with beef, I could hardly taste it but I do not have the strongest taste buds.

This was my favourite application, with turkey or chicken. I made these grilled turkey and Havarti pumpernickel sandwiches and the flavour was clearly there. Creamy and earthy, it was a wild new flavour that took me a while to process.

I started putting it on everything as my first choice condiment which is unusual. The most I tasted it, the more I wanted to slather it on my food.

So yes, I was not all that impressed when stacked up against roast beef sandwiches and sliders but with chicken and turkey? Divine! It made me want to eat poultry which is a bit of a foodie miracle. It makes chicken interesting and normally chicken bores me to tears.

Creamy, earthy, tangy… Is it worth $5.49 a bottle? As someone who has become hooked on this Black Label product, I have to say yes. Absolutely. I would buy this again and I give it four and a half our of five wooden spoons.

The only problem? I have conflicting information about its availability. These products will only be sold in certain locations. I had heard the only location in Maritime Canada was going to be in Dartmouth but when I typed Dartmouth into the online store locator, I was told there was no store there selling these products. Then I saw this at my store the other day:

My store has been under renovations so products are being moved all over the place but these are from the Black Label line in a Black Label ldisplay. I am very confused but also very hopeful and excited!

Now I hope with all my heart my store will be selling all of these products regularly as well. I am dependent on my store and do not get out very much. I hope they are being sold near you too because so far, I am thrilled with what I have tasted.

Artisan food normally you have to go to a specialty store to find being sold at my local grocer? Genius President’s Choice, absolute genius.