When I read the email that said Awake Caffeinated Chocolate was on its way to my doorstep, I laughed and kind of said, “Noooooo!” at the same time. Oh man, I thought. This product is not for me.
Each bar contains 101 mg of caffeine. According to their product information, it has the same caffeine as a 20 oz cup of coffee or a 250 ml drink. I am not entirely sure that is correct, according to this site it sounds like energy drinks have at least twice that amount of caffeine.
When the box arrived, the marketing and packaging were so darn cute I was happy it did come to my door. I knew because of my allergic tendencies to all things caffeine that it may not be the product for me but it may be for someone else.
Although I do adore their official spokesperson Nevil, “the intelligent, wry and energetic owl who never sleeps.” Hey, even owls need to sleep though! Poor Nevil.
Holy crap! A whole box of chocolate bars?! Again, I was impressed. The documents said it was a gift to be shared so that is exactly what I did.
Due to my dedication to food testing, I could not ask other to try it without trying it myself. So I ate the “A” and braced for impact. Which came later. The chocolate was what Reg called “Easter bunny quality.”
There was no weird chemical taste from the additional caffeine. All I know is two hours later, my brain hurt. Not a huge migraine but definitely a squeeze to the capillaries in my head. That was enough for me. I did notice a slight boost to my energy though which was impressive, considering I have chronic fatigue. The chocolate was OK but not worth a potential headache!
I shared the chocolate with Reg, Mike and Jen. All of whom loved the idea of a chocolate treat pick-me-up. At first, Reg seemed to really enjoy the chocolate and the caffeine. Then the idea of using it to put that much caffeine into his body kind of freaked him out. He is eating them less often now, with more caution.
Jen, did not like the chocolate and so she gave all of it to Mike.
Mike is doing shift work and enjoyed the Easter-like-chocolate and it did help him get through the night and keep him awake.
I do think that creators of Awake Caffeinated Chocolate achieved their goal: keeping Canadians caffeinated in a tasty and totable fashion. I personally think adding caffeine to products is a bad idea, especially since it means I can no longer enjoy them. Caffeine has terrible repercussions for me but some people are immune so this may be just the treat they are looking for.
If you want to try this product you can now find them across Canada in major convenience stores, drug stores and gas stations. They are sold at Shoppers Drug Mart, London Drugs, Mac’s Convenience West, Shell, Husky, Pioneer Gas and Canadian Tire Gas at the suggested retail price of $2.49.
We all had different experience testing this product so I leave it up to you to decide what you think of Awake Caffeinated Chocolate.