My curiosity got to me! I went to the Lower Sackville Superstore today to check out History of the Breaking. I just had to watch them set a foodie Guinness World Record for simultaneous Parmigiano-Reggiano cheese wheel cracking. Over 200 Loblaw stores participated at the exact same time!
When I showed up they were trying to find someone who wouldn’t mind being an official witness to the world record being set. Everyone seemed a little shy so I volunteered. They asked if I or any member of my family worked for Loblaw and I said no. I did tell them about reviewing products for the company but I was not paid so… I could be an official witness! I was so excited. A new feather in my foodie cap.
They had only four official tools they could use to crack the 2009 wheels of Parmigiano-Reggiano cheese wheels open. At this store three people worked simultaneously until they were all open, which took around 6 minutes.
It appeared to be unbelievably challenging to actually crack these cheese wheels open, something I could never do. Hope you like my video of this history-making event!
These wheels were huge! And the cheese? Fantastic! Turns out this is how they are going to be receiving the cheese from now on and I got to take a taste. Fabulous! The smell? Super strong! Would have knocked Reg off his feet.
Well done all cheese anarchists! What a tough job that was to do and it was fascinating to watch.
Thank you Loblaw for the invite and the opportunity to be an official witness to a really cool foodie event. I am so glad I went and what an honour to end up being a part of this world record.