Finding the right nutrition products for long rides and races requires more than grabbing whatever is on sale at a local shop. Cyclists need access to trusted brands, the ability to test products before committing to bulk purchases, and reliable information about what works for their specific needs. The websites listed here offer different strengths, from custom formulations to single-serving samplers to science-backed product lines.
TheFeed.com: Best Overall for Selection and Support
TheFeed.com carries over 250 nutrition, recovery, and performance brands according to Trustpilot data from February 2026, with more than 15 of those brands available exclusively through the site. The company holds a 4.5 TrustScore rating based on 1,726 reviews.
Matt Johnson started The Feed after spending more than 10 years running World Tour cycling teams, including Garmin, Cannondale, and EF Pro Cycling. His pitch is simple: he saw what actually worked for professional athletes traveling to races around the world and built a store around those products.
One feature that sets The Feed apart is the option to purchase individual servings of gels, chews, and drink mixes rather than buying full boxes. This allows cyclists to test multiple products and flavors before settling on their race day nutrition plan. Bulk buying through the site saves roughly 30% compared to retail pricing, according to the company’s claims.
Free shipping applies to orders of $49 or more within the contiguous United States. The site stocks major brands including Clif Bar, Skratch, Maurten, GU, Bonk Breaker, Honey Stinger, and Precision. Products span hydration mixes, protein supplements, recovery shakes, energy chews, gels, bars, bottles, and packs.
In July 2022, four-time Tour de France champion Chris Froome joined The Feed as both an athlete and an investor. The company had worked with Froome during his comeback from injury, providing curated products for his return to competition.
Feed 1st Membership: VIP Access for Serious Cyclists
Feed 1st costs $99 per year and includes free shipping on all orders regardless of size, 5% Feed Credit on every purchase, and access to private sales offering up to 30% off twice annually.
Members get early access to new product releases at the same time as professional athletes sponsored by the site, including Lionel Sanders, Chelsea Sodaro, and Courtney Dauwalter. The Feed Concierge service launched in early 2025 and allows members to text their orders directly.
New members receive 6 personalized bottles valued at $120 as a sign-up bonus. For cyclists who order frequently, the membership pays for itself through shipping savings alone.
The Feed also runs a loyalty program called Feed Credit that provides up to 15% back on orders. Cyclists can save an additional 15% on recurring orders through the Subscribe and Save service.
GU Energy: Direct From the Brand
GU Energy sells its full product line directly through its website, which appeals to cyclists who already know they prefer GU products and want to buy without browsing competing brands.
Orders totaling $99 or more ship free within the United States. Customers can select standard shipping, which takes 3 to 5 business days, or expedited shipping at 1 to 2 business days for an additional fee.
Buying direct means access to the complete GU catalog, including limited edition flavors and new releases that may not yet appear at third-party retailers. The trade-off is losing the ability to compare products from multiple brands in a single cart.
Skratch Labs: Hydration-Focused Shopping
Skratch Labs specializes in hydration and offers free shipping on orders over $59 within the United States. The brand built its reputation on drink mixes formulated to replace what athletes lose in sweat without excess sugar or artificial ingredients.
Cyclists who prefer Skratch products can also find them at REI, which offers free shipping with a $50 minimum purchase. Shopping at REI provides the option to combine Skratch purchases with other cycling gear in a single order.
Skratch’s direct site provides the full product range and seasonal flavors, while retailers like REI and The Feed offer Skratch alongside competing hydration brands for easier comparison.
INFINIT Nutrition: Custom Formulations With Dietitian Support
INFINIT Nutrition takes a different approach by letting customers create custom drink mixes tailored to their specific needs. The company employs registered dietitians who consult with customers for free to develop personalized sports nutrition plans.
A typical consultation with an INFINIT formulation specialist takes 20 to 30 minutes. The process allows athletes to simplify their race day strategy by replacing a complicated system of gels, solids, and salt pills with a single liquid nutrition source.
Custom mixes let cyclists choose between 90g or 120g of carbohydrates per serving, three electrolyte levels, five flavors, and the option to add caffeine. This level of customization requires more upfront work than grabbing pre-made products off a shelf, but it can eliminate the guesswork during long rides and races.
INFINIT works well for cyclists who have already experimented with various products and know their preferences but want those preferences combined into a single mix.
Science in Sport: Research-Backed Products for High Carb Intake
Science in Sport developed its Beta Fuel range to support athletes aiming for 120g per hour carbohydrate intake during prolonged endurance efforts. The formulation uses an optimized 1:0.8 ratio of maltodextrin to fructose, which research suggests allows for higher carbohydrate absorption compared to older gel formulations.
The Beta Fuel Energy Gel delivers 40g of carbohydrates in a single serving, meaning three gels per hour would reach the 120g target. Pricing on the UK website runs at £14 for a box of six or £66 for 30 gels as of July 2025.
Beta Fuel products powered Chris Froome’s famous 80km solo breakaway on Stage 19 of the 2018 Giro d’Italia, a ride that required sustained high-intensity effort over several hours.
Science in Sport appeals to cyclists who want products designed around current sports nutrition research and who plan to fuel at the higher end of recommended carbohydrate ranges.
REI: Convenient for Combining Gear and Nutrition Orders
REI stocks cycling nutrition from brands including Skratch Labs, GU, and Clif Bar alongside clothing, accessories, and bike components. Free shipping applies to orders of $50 or more.
The advantage here is consolidation. Cyclists shopping for a new jersey, a set of tubes, and a few boxes of gels can handle everything in one order. REI Co-op members earn an annual dividend on purchases, which adds value over time for frequent shoppers.
The nutrition selection at REI is smaller than dedicated sites like The Feed, and you will not find the same single-serving sample options. REI works best for cyclists who already know their preferred products and want to fold nutrition purchases into broader gear orders.
USA Triathlon Partnership With The Feed
USA Triathlon partnered with The Feed in 2024 to provide members with an $80 credit toward nutrition purchases. The partnership extended through 2025, giving USA Triathlon members ongoing access to discounts on more than 300 brands.
This arrangement highlights The Feed’s standing within the endurance sports community and its role as a preferred supplier for organized athletic programs. Cyclists who also compete in triathlons or belong to USA Triathlon may find additional value through their membership benefits.
How to Choose the Right Site for Your Needs
Cyclists who want the widest selection and the ability to sample products before committing should start with TheFeed.com. The free coaching, single-serving options, and extensive brand catalog make it the most versatile option.
