Putting together a food blog is far from straightforward. Making your blog a success is even trickier. The competition is fierce, and if you want to build an audience, you’ll need to do everything possible to stand apart. So, what might this mean?
Choose your niche
First, there’s no need to reinvent the wheel. Food blogging is something that’s been done again and again, and you can look at the legacy of the format and see what works.
At the same time, if you’re doing nothing but imitate, then would-be visitors will have no reason to visit your blog – and, more importantly, keep visiting it.
Decide on the niche you’re going to settle into. This might be a specific category of cuisine, like Korean street food. Or, it might be a particular dietary requirement. Whatever your chosen angle, you’ll want to pick something that you know about (so that you can offer your readers value) and that you’re passionate about (so that you can sustain the effort required to maintain your blog in the coming months and years).
Build a website
Once you’ve established the kind of content you want to create, you can move on to the technical details. Fortunately, you don’t need much in the way of technical expertise to get a blog off the ground. You might build a site using a service like WordPress or Wix, and choose a domain name. There are recipe plug-ins that will allow you to create the cards. Test the site on a variety of devices to ensure that it really is flexible.
Above all, make sure that you’re interacting with the internet securely and that you’re keeping your details private. A free VPN might be an option worth exploring.
Structure your blog
If you don’t have much experience writing (or, even if you do), then you might be inclined to simply dive straight in and write whatever enters your head. This tends to be a mistake. While you want your writing to be suffused with your unique voice and interests, you’ll want to ensure that you construct your blogs and recipes logically, and that everything is clear and easy to understand.
Take good pictures
A good food blog tends to be quite a visual medium. If visitors looking for a particular recipe aren’t immediately presented with a great-looking image of what they’re looking for, then they might look elsewhere – even before they start reading your content. Hire a professional, or invest in a camera and lights.
